Reputation Management

Our team are trusted advisors to high-profile global institutions and their senior individuals – advising on the most sensitive reputational issues.

Our multijurisdictional team advises clients across our five core sectors on a range of reputational risk issues, from proactive risk management to crisis response and remediation. We take a strategic and measured approach to minimise the impact of reputational issues as they arise and manage those issues through their medium and long tails.

We draw on experience from across the firm's practice areas (including Disputes & Investigations, Insurance, Employment, Digital Business, Intellectual Property, Financial Services and Tax) and from external vendors to manage complex and existential reputational issues for clients.

We advise clients on:

  • Strategies for proactively managing reputational risk, including developing playbooks and other toolkits for use in reputational crises
  • Responding to harmful publications (whether actual or threatened)
  • Defending publishers from allegations of harmful publications
  • Addressing imitation and scam behaviour
  • Data breach responses and follow-on investigations and litigation
  • Responding to protest activity
  • Investigations arising from reputational risk issues
  • Greenwashing claims
  • Remediation steps for reputational risk issues

Our experience

‘Big Tech’ company

Advising a ‘Big Tech’ company on PR strategy in response to threatened litigation published in press articles.

Global investment fund manager

Advising a global investment fund manager on media liaison regarding a story containing untrue elements about fund redemptions. Provided strategic guidance to manage reputational fallout and ensure accurate narrative dissemination.

Leading financial institution

Advising a leading financial institution on reactionary steps (including litigation in the UK and other jurisdictions) following a malware attack resulting in the theft of funds from current accounts.