The status of loot box regulation
In 2019, loot boxes came under their most intense scrutiny to date, with governments around the world taking increasing note. To stay on top of the regulations and self-regulatory practices that govern the implementation of loot boxes, and understand the additional challenges arriving in 2020, please see our Insight document covering the state of play in China, the UK, South Korea, Italy, Japan and the USA.
In our article of May 2019 covering loot box regulation, we discussed the shape and impact of potential regulation and self-regulatory practices which, if implemented, would significantly affect the operation and functionality of loot boxes in video games.
Throughout 2019 we have seen a number of jurisdictions, industry bodies, and platforms taking steps along the lines we highlighted.
For example, the Entertainment Software Association announced in August 2019 that Sony, Microsoft and Nintendo will voluntarily require all games using their platforms to disclose loot box drop rates. In the UK, the influential Digital, Culture, Media and Sport Committee produced a report in September 2019 that called for loot boxes to be brought within the scope of the Gambling Act 2005. In South Korea, the National Gambling Control Commission stated in May 2019 that loot boxes present a high level of concern.
To help you keep on top of these fast moving developments, we have summarised the status of the regulation of loot boxes across China, the UK, South Korea, Italy, Japan and the USA here.
If you have any questions about loot boxes, including the specific implementation of loot boxes in your games, or the applicability of any regulation or self-regulatory practices to you, please speak to your usual Simmons & Simmons contact or the following members of our Gaming and Esports Group:
Japan: Elia Kim
China: Ryo Lu
United Kingdom: Priya Nagpal
Italy: Edoardo Tedeschi and Alessandra Bianchi
We are grateful to the contributions of Kenji Marusumi and Shigeru Nakayama of TMI Associates to this article. You can read more about Simmons & Simmons’ joint venture with TMI Associates in Tokyo here.



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